Dogpile ranks highest among search engines

"Included in the study for the first time, Dogpile ranks highest among search engines, with top ratings from Internet service subscribers in all three factors that determine overall satisfaction within the segment: ease of use, functionality and results. Ask.com and Google, respectively, follow Dogpile in the segment rankings.

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Press Release Power

I'm sure by now you've heard about how Press Releases can help your marketing campaigns on the Internet. But besides from people telling you, do you have any quantitative evidence that it's worth the time to craft a newsworthy release?

From a search marketing perspective, this is one of the best ways of killing two birds with one stone. Besides getting exposure for your site, you are also creating web saturation. By having the possibility of your release getting picked up by multiple media outlets, you quickly and cheaply get eyeballs looking at your product or service, and ultimately, traffic to your site.

Being that the Internet has grown to being a social environment with the ultimate goal of personalization for each user, how can anyone get their message out?

With blogs, RSS readers and news aggregators becoming more popular, the user is becoming more selective to what they want to see. This is something every marketer should embrace.

Now, instead of spending thousands to blast an add that may only be relevant to 10 percent of your audience, you can now selectively target your audience and deliver your message.

Since the majority of us do not have Google's bankroll, we are left to find less expensive ways to drive visitors to your site. This is where one can get onto a level playing field with the big spenders.

To demonstrate the power of the press release, take a moment to review some stats on a campaign that was conducted in early December.

PR Service: PRWeb.com, Price: $80.00 USD ( (Note: - you can submit free press releases, but you won't have access to any tracking stats, and you lose some services.)

For the above mentioned fee, the $80.00 includes: Properly Optimized, RSS/XML Feed, Next Day Distribution, ability to attach files, featured, listing appears on: Google News, Overture, eMediaWire, Yahoo News, Excite News, DogPile, MetaCrawler, Inktomi, MSN News, Lycos News, AskJeeves News, Feedster and Topix News.

Quite the bang for your buck, eh?

The Press Release in question was for a free service, and it was geared for Christmas use, so keep that in mind as you review the information.

Estimated Pickup: 3,908 (This number estimates the number of times the press release was picked up by a media outlet. This does not indicate how many times the story appeared in the media. It simply attempts to estimate media interest in the release.)

Now how many places on the Internet can give you those type of numbers for getting traffic to your site?

To try and get an accurate number for a "typical" Press Release, another release was submitted in March of 2005, for a new paid-for service.

Reads: 80,375 Estimated Pickup: 1,362

Still pretty impressive, even if it's just to get some traffic, or brand name exposure.

If you're serious about your business, $80.00 is easily worth the investment for this type of return.

-To your online success!
Paul Bliss
SEOforGoogle.com

Hollywood vs Google

It's on.

Everyone knows the impact Google has had on both the Internet world and the real world. With Google trying to actively list and maintain all the touch points to any piece of information, it only makes sense that Hollywood would have issues with Google and the other search engines.

People want information and access to anything instantly. Google feeds this desire by returning blazingly fast results anytime someone enters a query into the site. It's from this ability to be only one click away from a competitor is what frightens Hollywood so much.

With the click of a mouse, I could download the latest movie in the theaters - with minimal chance of getting caught - and while the quality and convenience is not to the same level as a dvd release, if I am looking for free entertainment, it's easily available.

Hollywood needs to embrace the new technology and it's ability to deliver what the people want. Imagine walking out of a theater with a fantastic movie you just watched, and waiting for you was a representative from the studio with that exact movie you just watched available on dvd. $20 on the spot, and you have a top-quality version of the movie.

There is a delicate balance that must be determined because currently, dvd sales are what can turn a clunker in the theaters to a money maker in post release.

Hollywood also needs to figure out a way to let the consumer order a movie over the Internet via streaming, or even if I wanted to order a movie through my TiVo. They need to create an encryption technology that allows for only 1 copy to be made, and even have something that subtly alerts a viewer that the product they are watching has been copied. This marking technology is already in place for dvd screeners that the studio releases.

At a certain interval, there is a specific series of lights (that usually form a letter or number) which identifies to whom the screener was released to. This way if that copy gets on the Internet, they not only have a quick reference point, but can also have a starting point as to how that movie got pirated.

Another thing that Hollywood needs to consider is the technology used to display it's products: Film and a silver screen as seen through a dusty projector. While the film enthusiast in me absolutely loves the look and feel of seeing a movie in the theater, there is a huge segment of customers who purposely wait until the movie comes out on dvd simply because they have a better looking and better sounding system at home to watch the movie with!

Hollywood had really begun to reach it's commercial end by allowing for traditional advertising before a movie plays. While I fully understand and recognize why it's being done (Tom Cruise ain't cheap!), it REALLY takes away from the movie experience. I fully expect to see trailers for upcoming movies - but not commercials. That's what television is for.

By including commercials before a movie gets played, they have connected the movie experience to that of watching the boob tube.

It's in all of this that Hollywood and Google should get together and create a solution that is amicable to everyone involved. There will always be bootleggers - that is a given. But if you can reduce the number of illegal downloads and copies being marketed, the studio can keep more of it's money used to get people to see their films in the first place.

The search engines provide value, and Hollywood provides the experience. Marrying the two would create an instantaneous feeling of overwhelming satisfaction for the new age user.

Remember, "It's All About ME".

-To your online success!

Paul Bliss
SEOforGoogle.com

SEO MASTERS INDIA, an India based SEO Company hits the Net

Did you know that 90% of unique internet traffic to a website originates from a search engine. So you can not ignore search engine optimization or search engine marketing!

SEO trend in India is fast catching up. Many SEO companies in India have set up their services. These SEO firms in India have become successful in a short period of time as the service that they provide is needed by everyone who wishes to achieve success in web marketing.

SEO Masters India doesn’t stand different but are different is all aspects of their service. For them what stands more important is their worldwide clients who made their site worth visiting in such a vast IT industry. SEO Masters India strongly believes in them, know capabilities and limitations and work accordingly on any given project. SEO Masters India makes sure that whatever they do is client and quality centric.

Their team consists of experienced SEO / Internet Marketing Experts who can offer expertise in the areas like Web Promotion, Internet Marketing, PPC Campaign and Top Search Engine Positioning. With focused nature to place our client's website prominently in the search engines and further retain the search engine rank positions, their professional and expert SEO team has developed successful and ethical web marketing and Natural SEO techniques over the years and have a proven track record of excellent results and a plethora of satisfied clients.

SEO Masters India has a budget for every type of business and with affordable options to suit your marketing goals; they will certainly increase your online presence!

Feel free to circulate and share out this press release as you wish - if you can post it on your own site or email it to your friends then please do. It’s real time to reproduce the word far and wide amongst the all community across the world.

SEO MASTERS INDIA is truly a MASTER of these elements.